The brand philosophy lies in the exploration of using discarded materials donated from other companies, which materials no longer serves their purpose. We aim to prove that we as a fashion brand can contribute with more than just locally made products. of changing how we see fashion today.

This is done by using unconventional materials all sourced upcycled and together with other brands and companies we show that by working together we can be the change that the fashion industry is in need of.

The design estethic wish to cater to all kinds of people not a specific sex. With the use of upcycled tarpaulin for all azzecories with the use of strong colors, the brands aims to connect with people that have a wish to stand out amongst the crowd.